By Brad Feldman · Exit planner + investment banker · Author of Capture

80% of owners can't sell when they want to.

Most of your net worth is locked in the business — and it only becomes retirement if a buyer actually closes. The reason most don't isn't the business; it's owner dependence, shaky financials, or revenue a buyer can't count on (Exit Planning Institute). I'm an investment banker, and this free 2-minute scan shows what an acquirer would flag, what it would cost you, and what to fix first.

Free · 2 minutes · No signup required for the scan.

Brad Feldman
Capture — the book by Brad Feldman

Why so few make it to the close

88%

have no written plan to transition out of the business

80%

have never sought advice on a transition

80–90%

of the owner's net worth is locked in the business

<40%

have had a real valuation in the last 3 years

Source: Exit Planning Institute · State of Owner Readiness

Why I built this

I spent years advising owners through the most consequential transaction of their lives — selling the business they built. Almost none of them had any idea what to expect, or why things were the way they were.

I wrote Capture to fix that on paper. Exit OSx is the other half of the answer — the operational layer that turns the framework into something you can run, between meetings, on your own terms, before any buyer is in the room.

It's the workspace I use with my own clients. Now you can use it too.

How buyers actually see you

The same business reads differently to different acquirers.

Strategics, PE firms, and search funds each weight your business differently. Exit OSx breaks the score down by buyer type — so you know where you'll need to defend, and where you'll get credit.

Buyer matrix table showing Strategic, PE, and Search Fund scores across Believable, Transferable, Durable, and Market Position dimensions
A valuation you can defend

Three methods triangulate the headline number.

EBITDA multiple, discounted cash flow, and public-company comps — weighted in a blend you can adjust. No black box. The same triangulated range an investment banker would put in front of a buyer.

Three valuation method cards side by side: EBITDA Multiple, Discounted Cash Flow, Public Company Comps
A playbook, not a to-do list

Sequenced by buyer impact, time, and cost.

Every action is tied to a real readiness signal in your business. Each one shows which buyer type cares, how long it takes, and what it costs — so you can decide what's worth doing and what isn't.

Top 5 moves: numbered action cards with time, cost, and opens-up buyer-type indicators
Free · 2 minutes · No signup

See what a buyer will discount your business by — in 2 minutes.

Eight questions. The dollar discount three buyer types — strategic, PE, and search fund — would each apply to your valuation. Plus the highest-leverage things you could do to close the gap.

Start the readiness scan →
Scan result showing buyer-specific discounts for Strategic, PE, and Search Fund buyer types
Praise for Capture

The book that powers the workspace.

As a CFO of a larger company, we frequently purchase companies from founders. The book breaks down complex processes and decisions into actionable, understandable, time-phased elements.
Ruth E. · Buyer's perspective · August 2025 · Verified Amazon review
Advice from someone who's been there, not just theory.
Scott · September 2025
A blueprint for how to design life both now and even after said exit.
HR · July 2025
A valuable resource for any business owner, whether an exit is near or still years away.
Elsabiet · May 2026
For advisors

Advise owners through the sale of their business?

Exit OSx white-labels to your practice — your brand on the diagnostic, the valuation, and every client touchpoint. Exit planners, investment bankers, fractional CFOs, CAAS-model CPA firms, and wealth managers.

See the advisor program →

One workspace. Real methodology. From $199/mo.

$2,388/yr billed annually, or $249/mo on monthly. 14-day free trial. No credit card to start.