2,400+ assessments completed

Business Owners Overestimate Their Exit Value by 40% on Average

Take the same 12-question assessment that buyers use to evaluate acquisition targets. See your Exit Score, valuation estimate, and what to fix first.

See My Score
4 minutes100% freeNo credit cardNo sales call
2,400+
Assessments completed
$4.2B
Total business value assessed
38%
Average value gap discovered
45
Interactive playbooks
The Reality Gap

What Happens When You Sell Unprepared

Most owners spend years building their business and weeks preparing for the most important financial event of their life.

⚠

Buyers Find the Gaps First

Due diligence uncovers customer concentration, key-person dependency, and messy financials. Every issue they find reduces your price or kills the deal.

⏱

Timing Pressure Works Against You

Owners who wait until they want out negotiate from weakness. Health events, burnout, and market shifts don't wait for your readiness.

📈

The Multiple Drops, Fast

One red flag in due diligence can cost you 1-2x on your multiple. On a $5M EBITDA business, that's $5M-$10M left on the table.

73%
of business owners who go to market receive lower offers than expected
How It Works

From Blind Spots to a Clear Roadmap

Four steps to know your number, find the gaps, and systematically increase your business value.

1

Assess

Answer 12 yes/no questions across the same dimensions buyers evaluate. Get your Exit Score and valuation estimate instantly.

4 minutes
2

Diagnose

See exactly where you're strong and where buyers would push back. AI-powered analysis identifies your highest-impact opportunities.

Instant
3

Execute

Work through prioritized playbooks that address your specific gaps. Each one is interactive, guided, and produces real deliverables.

Your pace
4

Track

Watch your Exit Score climb as you complete playbooks and build value. See your estimated valuation range update in real time.

Ongoing
Exit Readiness Score

See Your Business the Way a Buyer Does

Your Exit Score evaluates your business across 12 buyer-perspective dimensions in 3 categories. It's not a feel-good number. It's the honest assessment most owners never get until due diligence.

  • ✓ Attractiveness score (35% weight) - revenue quality, margins, growth
  • ✓ Transferability score (20% weight) - can it run without you?
  • ✓ Risk Quality score (45% weight) - what keeps buyers up at night
  • ✓ Transparent math: EBITDA x industry multiple = your range
67
Exit Readiness Score
Attractiveness
Transferability
Risk Quality
Valuation Engine

Know Your Number. Then Grow It.

No black boxes. We show you exactly how your valuation is calculated: your revenue, your margin, your industry multiple, adjusted for risk. You see the math. You see what moves the needle.

  • ✓ EBITDA-based valuation using real industry multiples
  • ✓ Risk-adjusted range (not a single misleading number)
  • ✓ See exactly which factors compress or expand your multiple
  • ✓ Value trajectory: current, 12-month, 24-month projections
$2.1M–$3.6M
Estimated Enterprise Value Range
Revenue: $5,000,000
Industry Margin: 12%
EBITDA: $600,000
Industry Multiple: 3.5x - 6.0x
Risk Adjustment: -8% (score: 67)
Range: $2,100,000 - $3,600,000
45 Interactive Playbooks

Stop Guessing. Start Executing.

Every weakness in your Exit Score has a playbook that fixes it. Each one is interactive, produces a real deliverable, and feeds data back into your valuation. Your score goes up as you complete them.

  • ✓ Prioritized by dollar impact on your valuation
  • ✓ AI Exit Coach guides you through each one
  • ✓ Creates artifacts (checklists, documents, analyses)
  • ✓ Covers personal, financial, operational, legal, market, and deal prep
Recommended for You
⚑
Customer Concentration Analysis
+$180K estimated impact
⚙
Owner Dependency Reduction
+$145K estimated impact
💰
EBITDA Normalization
+$120K estimated impact
📜
Corporate Housekeeping
+$95K estimated impact
Playbook Library

45 Playbooks Across 6 Categories. Every Gap Covered.

Each playbook is an interactive, guided workflow that produces a real deliverable and moves your score.

👤
Personal
4 playbooks
💰
Financial
9 playbooks
⚙
Operational
8 playbooks
⚖
Legal
8 playbooks
📈
Market & Growth
5 playbooks
🤝
Deal Prep
10 playbooks

4 playbooks are free forever. Growth unlocks 35+. Deal Room adds 10 deal-execution playbooks.

Explore All Playbooks
Pricing

An Exit Readiness Assessment Costs $15K–$50K from a Consulting Firm

You get continuous monitoring, AI coaching, and 35+ playbooks from $99/mo
Foundation
Know where you stand
Free
Forever. No credit card.
  • ✓ Exit Readiness Assessment
  • ✓ Exit Score (0-100)
  • ✓ Basic valuation estimate
  • ✓ Score breakdown by dimension
  • ✓ 4 free playbooks
Start Free Assessment
Most Popular
Growth
Build and track your value
$99/mo
Billed annually. $129/mo monthly.
  • ✓ Everything in Foundation
  • ✓ AI Exit Coach (personalized)
  • ✓ Full diagnostics & insights
  • ✓ Personal readiness assessment
  • ✓ Financial hub & EBITDA bridge
  • ✓ Retirement calculator
  • ✓ QuickBooks sync
  • ✓ 35+ interactive playbooks
  • ✓ Delegate tasks to your team
Start Free, Upgrade Later
Deal Room
Run the deal process
$249/mo
Billed annually. For active exits.
  • ✓ Everything in Growth
  • ✓ Virtual data room
  • ✓ Deal pipeline management
  • ✓ Offer comparison tools
  • ✓ All 45 playbooks
  • ✓ Delegate tasks to your team
  • ✓ 10 deal-execution playbooks
Start Free, Upgrade Later
From Business Owners

They Discovered What Buyers Would Actually Pay

★★★★★
"I thought my business was worth $8M. The assessment showed me I was closer to $5M because of customer concentration. Six months later, after working through three playbooks, my estimated range moved up by $1.4M."
MC
Michael C.
Manufacturing, $6.2M Revenue
★★★★★
"The transparent math is what sold me. I could see exactly why my multiple was what it was, and what I needed to change to move it. No other tool showed me that."
SK
Sarah K.
SaaS, $3.8M Revenue
★★★★★
"I wasn't planning to sell, but I took the assessment out of curiosity. My score was 41. Seeing that number made me realize how dependent my business was on me. Now I have a plan."
DP
David P.
Professional Services, $1.9M Revenue
Questions & Answers

Common Questions

Neither were 68% of owners who ended up getting offers they couldn't refuse. Exit readiness isn't about selling tomorrow. It's about knowing your number and systematically growing it. The owners who get the best outcomes are the ones who started preparing 2-3 years before they needed to. Plus, everything you improve for exit readiness also makes your business more profitable and resilient right now.
Your accountant sees the financial statements. Buyers evaluate 12 dimensions. The gap between what owners think their business is worth and what a buyer will actually pay averages 40%. Our assessment looks at your business through the buyer's lens — attractiveness, transferability, and risk quality — to show you the number that matters: what someone will actually write a check for.
Brokers tell you what your business is worth today. We show you what drives the number and how to move it before you ever talk to a broker. A consulting firm charges $15,000-$50,000 for a point-in-time assessment. We give you continuous monitoring, 35+ interactive playbooks, and AI coaching that updates as you improve — for a fraction of the cost. And when you're ready for a broker, you'll negotiate from a position of strength.
The assessment, your Exit Score, and your basic valuation estimate are free forever. No credit card required. No sales call. We built the free tier because we believe every owner deserves to know their number before talking to a broker. If you want deeper diagnostics, AI coaching, and 35+ playbooks, that's the Growth plan at $99/month. The Deal Room plan at $249/month includes all 45 playbooks plus deal execution tools. But the assessment alone delivers genuine, actionable value.
We use EBITDA-based valuation with real industry multiples, adjusted for risk factors identified in your assessment. We show you a range, not a single number, because honest valuations are ranges. We also show you the math: your revenue, your margin, your EBITDA, the multiple range, and exactly how your risk profile adjusts it. This isn't a guess — it's a methodology you can stand behind.
Absolutely. Your business data is encrypted at rest and in transit. We never share, sell, or expose your information. You control what you enter and can delete your account at any time. We understand the sensitivity of financial and operational business data, and we treat it accordingly.

Every Day You Don't Know Your Number Is a Day You Can't Improve It

The assessment takes 4 minutes. The insight lasts a lifetime.

Start My Free Assessment
4 minutes100% freeNo account required to start
Exit OSx - Know Your Number. Grow Your Value. Exit on Your Terms.